Brand guide
Genius Car Wash
The approved October 20 identity. Charcoal, electric lime and off-white.
The official Genius Car Wash identity, supplied by ownership. Read our mission, values and story →
Color palette
- Electric Lime · #D3F431Actions and selected states
- Matte Charcoal · #25292BRaised surfaces
- Off-white · #F7F6F2Primary type
- Black · #0C0F11Page background
- Cool SilverSecondary type and details
The Genius identity
Distinctly Genius.
Coming soon to Palm Desert.
The smarter way to wash.
How Genius will work
The smartest 50 feet in car care.
- 01
50-ft tunnel
Compact 50-foot soft-touch express tunnel
02Soft-touch brushes
High-quality soft-touch brushes with soft gel-filled fabric side and top rollers
03Under 3 minutes
A quality exterior wash in under 3 minutes
- 04
Soft-touch wash
Pre-wash, rich soap, soft gel-filled fabric rollers, soft and reverse-osmosis spot-free rinse, then blow dry
05Water reclamation
Water reclamation and filtration system
06QR-code pay
Choose one of 3 washes, then scan a QR code to pay
07Free vacuums
Free self-serve vacuums
- 08
Compact footprint
About 2,500 sq ft — roughly the space of 10 parking spots
- Planned locations
- Palm Desert, CAComing soon
- Newport Beach, CAComing soon
- Orlando, FLComing soon
Planned for opening. Hours announced soon.