The people behind Genius

Donald DiCostanzo is the Founder and CEO of Genius Car Wash, bringing decades of entrepreneurial leadership and strategic growth experience into the future of express automotive care. Prior to Genius, Donald co-founded Pedego Electric Bikes, helping scale the company into one of North America's most recognized electric bike brands with over 240 locations. With a background spanning automotive, technology, e-mobility, and startup development, Donald now focuses on building Genius Car Wash into a modern infrastructure-driven express wash platform designed for intelligent growth and long-term scalability. His leadership philosophy centers around innovation, customer experience, operational efficiency, and building businesses that combine technology with real-world execution.

As Chief Technology Officer of Genius Car Wash, Mark Miller leads the development of the company's digital ecosystem, from automation systems and customer experience platforms to enterprise-level operational tools and AI-driven infrastructure. With more than a decade of experience building scalable web technologies across multiple industries, Mark brings deep expertise in software architecture, systems integration, automation, and growth-focused technology development. Mark is also the founder of TicketSocket and has advised startups and enterprise organizations on backend scalability, digital transformation, and high-impact technology partnerships. At Genius, he plays a critical role in building the intelligent systems that support operational efficiency, customer engagement, and the company's long-term technological vision.

Gene Jordan brings decades of engineering, operational, and entrepreneurial experience to Genius Car Wash. Throughout his career, he has launched and scaled multiple technology and home automation ventures, including companies later integrated into nationally recognized organizations such as ADT and Bravas. At Genius, Gene oversees site development, infrastructure planning, construction coordination, and operational systems strategy, helping ensure every location is built for efficiency, scalability, and long-term performance. His background in intelligent infrastructure and systems engineering plays a key role in the company's expansion strategy and operational execution.

Andrew Speer oversees operational performance and customer experience initiatives across Genius Car Wash locations. With more than two decades of hands-on leadership experience, Andrew focuses on operational consistency, workflow optimization, customer satisfaction, and team performance. Known for his practical leadership style and attention to detail, Andrew helps bridge strategic planning with day-to-day operational execution, ensuring every customer experience reflects the Genius standard. His leadership has contributed to stronger operational systems, improved customer retention, and a culture centered around reliability, efficiency, and service quality.

Kiara Hastings supports site selection, strategic planning, digital initiatives, and brand development at Genius Car Wash. With a background in entrepreneurship, real estate, and market analysis, she contributes to demographic research, customer engagement strategy, expansion planning, and growth-focused branding initiatives. Kiara plays a key role in identifying high-potential market opportunities while helping shape the modern identity and customer-facing strategy behind Genius Car Wash. She is currently continuing her studies at Chapman University with a focus on business, entrepreneurship, and real estate development.